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Hair removal should be effortless

Forget about complicated shaving and waxing routines. All you need is our three-step shaving system for that silky-smooth finish: Smooth, Remove and Soothe. It’s designed to prep and protect your skin, delivering amazing results without the faff. Best of all? Our cruelty-free skincare products are made with natural ingredients and feature sustainable packaging.

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Kind to your skin, and the planet

Beauty should be effortless for you and the environment. We’re committed to sustainability, incorporating environmentally-friendly practices in everything we do. From locally-made products to recycling schemes, we’re on track to become a carbon-neutral company.

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Our hair removal products are made from natural ingredients, with tubes created from renewable sugar cane plastic.

They’re 100% recyclable (including the black cap), so you can pop them in your plastic recycling when you’re done (just give it a clean first). The cardboard packaging is FSC-certified and can be recycled too.

We do our best to minimise long supply chains, so your hair removal products don’t take too many journeys before reaching your front door.

Vegan natural deodorants

Say hello to a new daily routine. Our handmade natural deodorants are crafted in the UK with organic ingredients. They’re free from parabens, aluminium, BPAs, petrochemicals and palm oil. And best of all, they don’t just mask bad smells. They actually prevent them.

Flexible to you

  • Our hair removal system is available as an add-on to your razor subscription. You can swap out your blades or get them delivered as an extra treat. If you’re not yet subscribed, you can also try our revolutionary system as standalone products. Check out our shop to choose your favourites.

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  • Shopping for a gift?

  • We’ve got your back. Our hair removal products are available in most of our gift sets, making it simple to find that perfect present for the beauty lover in your life.

Effortlessly easy hair removal

  • We’re with you every step of the way. Our hair removal system is the perfect companion to your ffs™ razor, helping you achieve flawlessly smooth skin every time you shave.

1. Smooth

Start off with our Shave Scrub to buff away dry skin and target ingrown hairs. This cruelty-free formula contains natural walnut husks and moisturising ingredients to keep your skin feeling silky soft and nourished.

2. Remove

Get a new sense of control with our Shave Cream. It features lots of moisture-rich ingredients and a unique cationic formula to deliver the closest shave possible. Plus, it’s translucent to help you see what you’re doing.

3. Soothe

Repair and protect your skin after hair removal with our Shave Balm. With cooling ingredients and hydrating qualities, it helps to avoid irritation while delivering deep moisture.

Cruelty-free skincare

We’re taking a stand against animal cruelty. When you choose our hair removal products, you can be confident that they are always 100% cruelty-free. We never, ever test on animals. As part of our commitment, we’re approved under Cruelty International’s Leaping Bunny Programme (the globally recognised gold standard for cruelty-free cosmetics and personal care products). Our formulas are vegan-friendly too