FFS Beauty ("we" or "us" or "our") is committed to protecting your privacy and personal information. In this Privacy Policy, we describe our practices regarding the collection, use, and disclosure of your personal information when you use our website and related services (the "Services"), including any third-party cookies we use on our Shopify Plus e-commerce store. 

For the purpose of the EU General Data Protection (GDPR), the data controller is FFS Beauty Ltd. We are a limited company registered in England and Wales (company number 09390238), and our address for correspondence is: FFS Beauty, PO Box 7821, CANNOCK, WS12 9JL

By accessing or using our Services, you agree to our Privacy Policy. Please refer to our "How to opt-out" section if you would like to block or restrict access to the information we collect. For further information regarding your data and how it is used, please contact info@ffs.co.uk.

What information do we collect?

When you use our website, social platforms, or products/services, for example as a member of our blade subscription service, we may collect first-party personal information about you.


When we collect personal information about you, it is usually information actively provided by you, the individual, so that we can provide a service, such as delivering a product, to you. An example of personally identifiable information is a name, telephone number, email address, billing address, etc.


When a purchase is made, FFS Beauty does not collect or process any payment information. The payment data is processed and stored by third-party payment providers, including Shopify, Recharge, and PayPal, and stripe. Below are links to their individual privacy policies:


As well as the data provided by users directly, some data is collected automatically by the devices we use, such as IP addresses, browsers, devices, and site usage data. Unless otherwise specified, this information does not reveal your identity and is used primarily to maintain the operation of our business and for internal reporting to help us improve the services we provide on an ongoing basis.

3rd party

It is our policy to never purchase or sell your personal data, but we may collect information about you from external third-party sources, such as business partners, advertising networks, analytics providers, and credit reference agencies, in order to provide relevant marketing, offers, and services.

How is your information collected?

Our website uses cookies and other tracking technologies to track the activities of our customers. 

A cookie consists of a small amount of data that may include an anonymous unique identifier. Cookies are small files sent from a website to your browser and stored on your device. To assist in improving and analysing our Service, alternative tracking technologies are also used. These include tags and scripts. 

Cookie types we collect

FFS uses various cookie types to conduct its services, these can be categorised into the following:


Provides basic information for our website to run such as ensuring a secure log-in. These do not store personally identifiable information.


Provide metrics on how customers use the site such as pageviews and time spent on site. 


These help to add additional content/features on the website such as the ability to leave a review or refer a friend.


Used to track performance metrics of the website such as site speed to provide users with a better experience.


Used for FFS Beauty to provide relevant marketing messages to its users. Examples include email marketing, text messaging, Whatsapp and social media platform advertisements.

It is possible to instruct your browser to refuse all cookies or to indicate when a cookie is being sent. We are not responsible if you are not able to use some parts of our Service as a result of refusing to accept cookies.

For the full list of cookies, we use to track user activity, please see our see our cookies table.

How is your information used?

The purpose of collecting and using personal information is to provide services to you, the customer. Among these are shop/subscription orders and communications updating you on these orders. We may further use your personal information to tailor your experience with our brands, such as what you see on our website or through our marketing activities, such as email marketing, text messaging, Whatsapp and social media platform advertisements. As part of our efforts to improve our services, historical data may also be used for data analysis purposes. It is possible that we may share your personal information with third-party service providers who assist us in operating our website and providing services to you, such as payment processing and shipping services. Please note, we will always retain customers information which includes occasional purchasers or regular subscription customers. If a customer has a product on subscription and cancels their subscription we will still retain your data to keep in touch with marketing messages and offers. If you cancel your subscription and wish not to be contacted please let our customers service know at info@ffs.co.uk.

How is your information shared?

The data may be shared with third-party service providers to the extent necessary in order for them to provide us with the services we require.

Please find below a list of some of our key third-party partners as well as their privacy policies.



Provides data analytics and advertising services.



Provides data analytics and advertising services.



Provides data analytics and advertising services.


Provides messaging and marketing services.




Provides data analytics, email and SMS marketing.



Provides data analytics, email and SMS marketing.



Provides a platform to collect and display reviews and UGC (user generated content).



Provides a platform to reward customers for interacting and purchasing from our web-store.



Provides a platform to collect and display reviews.



Used for advertising purposes.



Used as a platform to manage and track brand partners such as influencers and their performance.

It is possible that the data we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). The information may also be processed by employees working for us or for one of our suppliers outside of the EEA. This includes employees who are responsible for fulfilling your order, processing your payment details, and providing support services. In submitting your personal data, you consent to the transfer, storage, or processing of that information.

Your privacy rights 

In the UK, the Information Commissioner's Office (ICO) provides you with multiple rights regarding the use and storage of your data, including:

Right to complain

If you feel we have not handled your data responsibly and in-line with best practices, you may lodge a complaint with ourselves by contacting info@ffs.co.uk. Alternatively, you can follow up your complaint a supervisory authority such as ICO for our UK customers, for more information click here.

Right to be informed

We have the right to inform you about any data collection we are conducting at the time of collection. This is typically accomplished by means of cookie pop-ups, but you may review the full details on our privacy page for more information.

Right to access

As a data subject, you have the right to ask us whether we hold information about you and, if so, what information we hold. By calling us on 01543 648044 or sending an email to info@ffs.co.uk, you may request copies of your personal information. If your personal information becomes outdated, you may request that it be amended. You can update some personal information on our website, such as billing information.

Right to be forgotten

Also known as ‘right to erasure’ you may request us to delete any data we may hold about you via verbal or written request where legally appropriate for us to do so. For tax reasons we are bound to hold customer information for 6 years after the date of sale.

Right to object

The right to object gives you the right to object to our processing of your data at any time. Please note that we must adhere to any objections regarding direct marketing which can be submitted by email to info@ffs.co.uk or by clicking the 'unsubscribe' button in the footer of our emails. Please note that this does not imply that your personal information must be erased. Our customers have no right to object to us processing their data without justification, especially if it is viewed simply as causing harassment or disruption to our operations. Alternative reasons for objecting to us processing your data will be considered on a case-by-case basis.

Right to restrict

This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

For further information regarding your privacy rights as a UK customer please visit https://ico.org.uk/for-the-public/.

Keeping your data safe

Your personal information may be transferred and stored outside of the European Economic Area ("EEA"). In addition, it may be processed by staff operating outside of the EEA who are employed by us or by one of our suppliers. This includes employees who are responsible for, among other things, fulfilling your order, processing your payment information, and providing you with customer support. Providing your personal information implies your consent to this transfer, storing, or processing of your data. In the event that your personal information is transferred outside of the European Economic Area, we ensure that a degree of protection is afforded by following best practices for data security.

The information you provide to us is stored on our secure servers. Any payment transactions will be encrypted with SSL (Secure Socket Layer) encryption. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, information transmitted over the internet is not completely secure. Although we will do our best to protect your personal data, including testing of our website for any security vulnerabilities, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Data retention

By law we must keep basic information about our customers (including contact, identity, financial and transaction data) for six years after they cease being customers for tax purposes.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

How to opt-out

You can withdraw your consent for collection and processing of your personal data at any time. To opt-out of data collection and processing for marketing purposes please use the cookie pop-up that will appear a few seconds after using the ffs.co.uk website. To opt-out of email marketing please use the unsubscribe button found in the footer of all our promotional emails. Finally, you can also email info@ffs.co.uk if you require our assistance to remove you from our marketing activity.

Changes to our privacy policy

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back to see any updates or changes to our privacy policy.


Questions, comments, and requests regarding this privacy policy are welcomed and should be addressed to info@ffs.co.uk.