Introducing the FFS Shave Cream Refill Pouch
Let’s be real. The shaving industry hasn’t exactly done women any favours. For years, it’s been all about the boys. More choice, better products, endless refills. And we were supposed to just settle for second best?
Not a chance.
FFS was born out of that exact frustration. We were tired of the pink tax. Tired of the flimsy razors. Tired of the bare minimum when it came to women’s shaving. So we set out to flip the script. And now, we’re doing it again.
Introducing the UK’s first shave cream refill pouch designed specifically for women. Smooth, sustainable, and delivered straight through your letterbox.
Why We Made It
We know that choice and convenience matter, because you told us. When we asked what was most important to you, you said:
“Keep it simple. Keep it affordable. And don’t make me wait in for deliveries.”
So we did exactly that. This 300ml refill pouch gives you everything you need, with none of the faff.
It’s letterbox friendly by design, so it may look a little less full than a traditional refill pouch, but it’s packed with power. No waiting in. No missed deliveries. Just brilliant shave cream, ready to refill your bottles.
The Perfect Refill
Pair your pouch with our new refillable squeezy bottles, available in 150ml full-size for your bathroom & 50ml mini for travel or your gym bag. Refill both and still have some left over. Easy.
Inside: our most luxurious shave cream ever. We’ve dialled up the formula to bring you our most refined shave cream to date. Vegan, cruelty-free, and packed with skincare superstars:
Coconut Oil to soften, Shea Butter to deeply hydrate, Witch Hazel to calm and protect
It glides on silky smooth, helps prevent irritation, and leaves your skin feeling hydrated. Not tight or dry.
Less waste, lower cost, more you
This launch isn’t just about what’s inside, it’s about what we leave out. Less single-use plastic. Fewer emissions from delivery. Fully recyclable pouch (check your local guidelines). And lower cost to you
Because high quality shaving shouldn’t come with a high price tag, or a heavy footprint.
A nod to the past. A wave to the future.
This refill pouch is more than just a clever little innovation. It’s another middle finger to an industry that forgot about us. And a big, confident wave to the future, where women get better options, smarter packaging, and products actually made for us.
Because we deserve more than “just pink.”
