Gradual Tan Lotion


Looking for that everyday glow? Our hydrating formula will allow you to build a streak-free tan customisable to your skin tone.

  • Description
    • Easy to apply
    • Gorgeous streak-free glow
    • Quick-drying formula
    • Hydrates and moisturises
    • Long-lasting finish
    • Refreshingly fruity smelling
  • Ingredients

    Gradual Tan Lotion
    Provides nutrients for healthier looking skin
    Shea Butter
    Moisturises and soothes the skin

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An effortless daily glow

Thinking of soft, sun-kissed skin all year round? Develop your own natural-looking buildable tan. Our vegan formula effortlessly glides over the skin to help you achieve your desired level of bronze, whilst keeping the skin hydrated and moisturised at the same time. With a refreshingly fruity scent, you can say goodbye to biscuit smell for good and a gorgeous streak-glow in just a few hours!


Ready, set, glow without dreaded streaks!


Keep on building to prolong your gorgeous glow

100% Vegan

All ingredients sourced are completely vegan

Goodbye biscuit smell!

Fed up with that dreaded biscuity smell tan when you tan? We’re here to fix that. Infused with cocoa and shea butter, you can achieve that natural streak-free glow whilst smelling refreshingly fruity at the same time. What’s not to love?

Buff your base

Exfoliate before application for the most flawless results

Let’s get glowing

Squeeze into your hands and apply evenly over your body

Good to glow!

Wash your hands after application to avoids stained hands


No need to worry! Just make sure you’ve left it on for 4-8 hours before showering. Top Tip: Apply the gradual tan after showering so you can keep on glowing!
Yes – it is safe to apply gradual tan daily to build your desired glow!
No – we recommend you use your hands when applying gradual tan as it works the same way as your typical moisturiser!
No – our gradual tan allows you to build your colour over time, so you can be left with a natural-looking finish without the dreaded streaks.
In the long run, yes. If you’re looking for an instant glow, an instant tan can provide that. On the other hand, gradual tans develop your glow slower, but are easier to maintain in the long run and can become part of your daily beauty regime.
If you’re looking for that instant glow, we recommend using our vegan self-tanning mousse, that also provides you with a natural-looking glow using our medium shade or deep-holiday glow using our dark shade.
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