When it comes to razors, there is a lot of noise out there. But only one can come out on top.
We’ve always said our razor gives you one hell of a smooth shave but now it’s official. The FFS Beauty Razor has been named a Which? Best Buy in their latest women’s razor tests. That means when the UK’s most trusted consumer experts lined up the competition, our razor came out on top with the highest score in the test.
Who (or what) is Which? 🤔
Unless you’ve been living under a rock (no judgement, but we don’t recommend shaving there), you’ll know Which? They’re the UK’s independent consumer champion a not-for-profit that buys and tests products with their own money, so brands can’t bribe their way to the top.
They don’t sugar-coat results either. If something’s rubbish, they’ll say it. If it’s brilliant, they’ll crown it a Which? Best Buy. Basically: if Which? says it’s good, you can trust it really is.
In August 2025, independent consumer experts Which? tested a whole line-up of women’s razors, including some of the worldwide best-sellers. They judged them on everything that matters: smoothness of shave, comfort, ease of use, blade changes and lubrication.
The result? FFS Beauty Razor took the number one spot with an overall high score
Which? described our razor as the “Best women’s razor we’ve tested”. They praised how it is “easy to clean and unclog” and noted it “delivered a close shave on both one-day and three-day stubble.”
You can read the full results in the Best Razors for Women article on Which?.
Why it matters
Which? do not hand out this badge lightly. Their testing is trusted, independent and unbiased. Being awarded a Which? Best Buy means our razor did more than look the part. It outperformed some of the biggest names in shaving.
Why we stood out
According to Which?, our razor nailed it on the things that really matter:
✨ Smooth, close shave: Whether it’s one-day stubble or three-day growth.
✨ Easy to use & clean: No faff, no clogging, just glide and go.
✨ Balanced feel: Weighty in the hand, comfy to hold, and simple to switch heads.
✨ Just the right amount of lubrication: No “stringy gloop” (their words, not ours).
In short: a razor that shaves where you point it, without slipping around like a bar of soap.
David vs Goliath ⚔️
For us, this isn’t just any old endorsement. We’re a small British brand going up against some of the biggest names in the industry and winning. Think David and Goliath, but with shinier legs.
We’ve always believed in the quality of our blades and handles, and now Which? has confirmed what we (and our customers) have known all along: our razor really is a cut above.
What they said 💭
The Which? testing panel loved that our razor:
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Made it easier to see where you’re shaving (so no need to keep going over the same patch).
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Delivered a proper close finish without needing endless passes.
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Worked just as well on day-old fuzz as on three-day stubble.
The only caveat? With six blades, it might feel a bit much if you’ve got sensitive skin. Fair point but if you’re after a seriously smooth, close shave, we’ve got you covered.
Join the winners’ circle 🥇
Our razor is not just a subscription. It is the razor that has been proven the best by Which?.
Ready to try the award winning shave for yourself?
