About Us

Our Team

Careers

Sustainability

our story

2015

Friction Free Shaving (FFS) was envisioned by our founders in the month of July. In just a couple of month’s we were celebrating our first club member in November.

2016

In February 2016 we hit our 100 club members mark, with our first razor line up of Faye, Frankie and Samantha (FFS!). Just 5 months later we had grew by 900 club members and we hit our 1000 club member mile stone. Working hard, our team developed and launched our award winning shave cream in October 2016.

2017

In August 2017 we launched the first female metal handle Rose that was designed especially for women, to showcase our new handle we launched our first marketing campaign ‘Shoga’, that’s yoga when shaving!

We aimed to highlight how physical women’s shaving can be, was controversially banned by Facebook for ‘implying nudity’. The ban led fans to criticise Facebook, saying that the advert was portraying female shaving – which is typically carried out in the bathroom and naked.

During the campaign we also contacted our amazing members via an online survey, which showed that the most popular pose is the Shin Salutation (27%) – where a woman stands on one straight leg, bends the other out in front and rests it on a ledge (often the side of the bath tub or WC) so she can shave it.

After taking the media by storm, we developed and launched the Smooth, Remove and Soothe 3 step shaving process the first shaving process applied to female shaving in November.

2018

In July 2018 we launched our first major marketing campaign, and we become the first razor brand in the world to broadcast real leg shaving in a television advert. The advert features real shaving of leg & underarm hair.

2019

In January 2019 our iconic Rose razor was voted Product Of The Year by over 10,399 consumers. Our amazing team also worked on expanding our product range, launching our Facial Wax Strips & Natural Deodorants late 2019.

To help take a stand, and reduce our members carbon footprint, we launched our very own in house Blade Recycling scheme.

2020

In early 2020 we launched our spring handle collection.

we changed our name from Friction Free Shaving to FFS Beauty so it’s open for interpretation by our club members, alongside a company rebrand. In July 2020 we also hit an amazing mile stone of 100K members, and launched our new range of Self-Tanning Mousse, with tanning accessories in October 2020.

2021

In March 2021 we launched a new Botanical Beauty range including a sulphate free Shampoo Bar, Calming Bath Salts and Moisturising Body Butter Bar to develop our beauty range, to make our members beauty routine effortless.

2015

In 2015 Friction Free Shaving (FFS) was envisioned by our founders in July 2015. In just a couple of month’s we were celebrating our first club member in November 2015.

2016

In February 2016 we hit our 100 club members mark, with our first razor line up of Faye, Frankie and Samantha (FFS!). Just 5 months later we had grew by 900 club members and we hit our 1000 club member mile stone. Working hard, our team developed and launched our award winning shave cream in October 2016.

2017

In August 2017 we launched the first female metal handle Rose that was designed especially for women, to showcase our new handle we launched our first marketing campaign ‘Shoga’, that’s yoga when shaving!

We aimed to highlight how physical women’s shaving can be, was controversially banned by Facebook for ‘implying nudity’. The ban led fans to criticise Facebook, saying that the advert was portraying female shaving – which is typically carried out in the bathroom and naked.

During the campaign we also contacted our amazing members via an online survey, which showed that the most popular pose is the Shin Salutation (27%) – where a woman stands on one straight leg, bends the other out in front and rests it on a ledge (often the side of the bath tub or WC) so she can shave it.

After taking the media by storm, we developed and launched the Smooth, Remove and Soothe 3 step shaving process the first shaving process applied to female shaving in November.

2018

In July 2018 we launched our first major marketing campaign, and we become the first razor brand in the world to broadcast real leg shaving in a television advert. The advert features real shaving of leg & underarm hair.

2019

In January 2019 our iconic Rose razor was voted Product Of The Year by over 10,399 consumers. Our amazing team also worked on expanding our product range, launching our Facial Wax Strips & Natural Deodorants late 2019.

To help take a stand, and reduce our members carbon footprint, we launched our very own in house Blade Recycling scheme.

2020

In early 2020 we launched our limited edition spring handle collection.

We also changed our name from Friction Free Shaving to FFS Beauty so it’s open for interpretation by our club members, alongside a company rebrand. In July 2020 we also hit an amazing mile stone of 100K members, and launched our new range of Self-Tanning Mousse, with tanning accessories in October 2020.

2021

In March 2021 we launched a new Botanical Beauty range including a sulphate free Shampoo Bar, Calming Bath Salts and Moisturising Body Butter Bar to develop our beauty range, to make our members beauty routine effortless.

Join the club today and become part of our story.

Team FFS x

 

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