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2015

In 2015 Friction Free Shaving (FFS) was envisioned by our founders in July 2015. In just a couple of month’s we were celebrating our first club member in November 2015.

2016

In February 2016 we hit our 100 club members mark, with our first razor line up of Faye, Frankie and Samantha (FFS!). Just 5 months later we had grew by 900 club members and we hit our 1000 club member mile stone. Working hard, our team developed and launched our award winning shave cream in October 2016.

2017

In August 2017 we launched the first female metal handle Rose that was designed especially for women, to showcase our new handle we launched our first marketing campaign ‘Shoga’, that’s yoga when shaving!

We aimed to highlight how physical women’s shaving can be, was controversially banned by Facebook for ‘implying nudity’. The ban led fans to criticise Facebook, saying that the advert was portraying female shaving – which is typically carried out in the bathroom and naked.

During the campaign we also contacted our amazing members via an online survey, which showed that the most popular pose is the Shin Salutation (27%) – where a woman stands on one straight leg, bends the other out in front and rests it on a ledge (often the side of the bath tub or WC) so she can shave it.

2015

In 2015 Friction Free Shaving (FFS) was envisioned by our founders in July 2015. In just a couple of month’s we were celebrating our first club member in November 2015.

2016

In 2015 Friction Free Shaving (FFS) was envisioned by our founders in July 2015. In just a couple of month’s we were celebrating our first club member in November 2015.

Beauty should be effortless

We are committed to making beauty routines and shopping friction free, whilst reducing our impact on the environment. We deliver affordable, high quality, luxurious products to your door.

Whether you want to shave one leg and don't shave the other. Shave sometimes or never shave at all. All that matters is that you feel good about you and we are here to make every routine effortless.

No compromises

Our signature razor handles are manufactured in the UK. We endeavour to source all our products from UK companies, however where this is not possible we use EU companies. We are committed to being 100% cruelty free and are approved under the International Leaping Bunny Program. We have recently teamed up with Climate Partner to help reach our goal of becoming a carbon-neutral company.

Sustainability is at the heart of FFS

Our development team are always looking for new ways to reduce plastic packaging, that's why our brand new range contains materials like glass and compostable plant-based naked wrap's. We also have our own in-house blade recycling scheme where our members can return their blades to be recycled.

What FFS stand's for

As you can imagine, we get asked this a lot. Where’s the obvious meaning of FFS – and to be honest, this did initially sum up our feelings towards the female shaving market! Now that we’ve switched things up and provided women with quality razors, FFS can stand for a wide range of our core values. We are:

For fun’s sake, for Friday’s sake, for fabulousness’s sake,

For fairness sake, for fur-ness sake, for fluff’s sake, for follicles sake,

For future’s sake, for finical sake, for frustrations sake.

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