Our #effortlessbeauty campaign is made to encourage all women to embrace their natural beauty.
It’s important to us that we represent all women and show that beauty should be effortless – that’s why we handpicked 20 everyday women to celebrate the female form in all it's glory.
I’m Louise, I’m the Customer Service Manager for FFS Beauty. I have never been comfortable with my body but since loving myself more I have embraced myself and now I love my body.
“To me beautiful is about being comfortable in your own skin. It’s about knowing and accepting who you are”
I’m Liz, I’m proud to be the Managing Director at FFS Beauty. Running is my go to exercise, the freedom from running outdoors is the best escape and leveller. My forties are my best years, I have more confidence now than in my twenties and thirties, I've learnt to love me.
“Beauty is confidence, acceptance and wisdom”
I'm Hannah, I’m proud to be part of the Marketing and Product Development team at FFS Beauty. Confidence hasn’t always been easy for me, but once you learn to embrace yourself there’s no looking back.
“It’s all about self love. Love yourself first and everything else will fall into place”
I’m Alisha, 25 and an International Fashion Promotion Graduate from Manchester Metropolitan University.
“Don’t let a hidden condition like PCOS define who you are as a person, it may have changed my body, but I know who I truly am”
I'm Leanna and I work as the Marketing Coordinator at FFS Beauty. Self-love is very important… I’m owning the parts of me that I used to hide away and have started to be kind to myself by loving my body just the way it is – we only have the one after all!
"Be comfortable with yourself and be your own reason to smile"
I’m Anna and I work in social media and events. I’m a horse riding enthusiast and enjoy spending time with my friends.
"Don’t compare your chapter one to someone else’s chapter twenty. Follow your own path and write your own story"
I’m Fran, my passion is interior design and I’m happiest in the countryside with my dogs. A Canadian wilderness adventure is at the top of my bucket list!
“Beauty is power, and a smile is it's sword”
I’m Carol, I’m a 58 year old mother of two and a very active housewife. I do Pilates every other day and eat a healthy diet which keeps me in shape and active.
“Age is only a number and feeling confident is what it's all about, beauty is definitely from within and being kind to yourself is a great recipe”
I’m Charlotte and I work in education. I enjoy going to the gym up to five times each week as I find this is a great way to keep fit, socialise and to build a positive mindset. It is important to appreciate who you are and focus on making a better you!
“Look in the mirror, that’s your competition!”
I’m Charlie and I work in sales. I'm all about double the giggles, double the grins, and double the trouble with my identical twin.
“Beauty begins the moment you decide to be yourself”
I’m Sonya and I’m a GP receptionist. I’m 54 and a proud mom to two gorgeous boys who are now both hard working, kind, beautiful men. I work hard and play hard! Life is all about what you make it.
“Accept who you are and what you stand for. It is what it is....Live it and enjoy”
I'm Julie, 25 years old and I'm currently a dental nurse. I love letting my hair down and making people smile, especially this year.
“Wear what you want, eat what you want, be who you want! It's your prerogative”
Hi i’m Charlotte, a proud mum with baby number two on the way! You may have seen me on Countryfile, showcasing my role as a female farmer and engineer.
"With my beautiful bump, I feel feminine and full of confidence! I hope my glow empowers others"
My name is Vicky, I am 41 years old with a five year old boy and Partner. I work full time and my life is divided up between my family, work and keeping active.
“Being confident in yourself is the moment that beauty begins"
I'm Alexandra, aka Lois, I work in the IT Sector. In my spare time, I enjoy gaming! You may have seen my live streams!
"Confidence, is the most beautiful thing a woman can wear"
I’m Anna. As a Photography Graduate, attention to detail is very important to me. The temptation however, is to be too self critical. FFS has helped me to feel confident in my own skin!
“For me, beauty is about accepting yourself for who you are”
I'm Faith, I’m a professional singer and artist. It's taken me more than a long time to be comfortable with myself, more time than I'd like to admit. I still have many bad days, but I know I am beautiful inside and out.
“You just have to believe in yourself, love yourself and live the best life you can.”
I’m Fran, my passion is interior design and I’m happiest in the countryside with my dogs. A Canadian wilderness adventure is at the top of my bucket list!
“Beauty is power, and a smile is its sword”
I'm Julie, 25 years old and I'm currently a dental nurse, I love letting my hair down and making people smile, especially this year.
“Wear what you want, eat what you want, be who you want! It's your prerogative”
Hi, I’m Anna and I work in social media and events. I’m a horse riding enthusiast and enjoy spending time with my friends.
"Don’t compare your chapter one to someone else’s chapter twenty. Follow your own path and write your own story"
I’m Carol, I’m a 58 year old mother of two and a very active housewife. I do Pilates every other day and eat a healthy diet which keeps me in shape and active.
“Age is only a number and feeling confident is what it's all about, beauty is definitely from within and being kind to yourself is a great recipe”
Hi i’m Charlotte, a proud mum with baby number two on the way! You may have seen me on Countryfile, showcasing my role as a female farmer and engineer.
"With my beautiful bump, I feel feminine and full of confidence! I hope my glow empowers others"
I’m Anna. As a Photography Graduate, attention to detail is very important to me. The temptation however, is to be too self critical. FFS has helped me to feel confident in my own skin!
“For me, beauty is about accepting yourself for who you are”
Hi, Alexandra, aka Lois. I work in the IT Sector. In my spare time, I enjoy gaming! You may have seen my live streams!
"Confidence, is the most beautiful thing a woman can wear"
I'm Faith, I’m a professional singer and artist. It's taken me more than a long time to be comfortable with myself, more time than I'd like to admit. I still have many bad days, but I know I am beautiful inside and out.
“You just have to believe in yourself, love yourself and live the best life you can”
I’m Alisha, 25 and an International Fashion Promotion Graduate from Manchester Metropolitan University.
“Don’t let a hidden condition like PCOS define who you are as a person, it may have changed my body, but I know who I truly am”
My name is Vicky, I am 41 years old with a five year old boy and Partner. I work full time and my life is divided up between my family, work and keeping active.
“Being confident in yourself is the moment that beauty begins”
I’m Louise, I’m the Customer Service Team Leader for FFS Beauty. I have never been comfortable with my body but since loving myself more I have embraced myself and now I love my body.
“To me beautiful is about being comfortable in your own skin. It’s about knowing and accepting who you are”
I’m Sonya and I’m a GP receptionist. I’m 54 and a proud mom to two gorgeous boys who are now both hard working, kind, beautiful men. I work hard and play hard! Life is all about what you make it.
“Accept who you are and what you stand for. It is what it is....Live it and enjoy”
I'm Hannah, I’m part of the Marketing and Product Development team at FFS Beauty. Confidence hasn’t always been easy for me, but once you learn to embrace yourself there’s no looking back.
“It’s all about self love. Love yourself first and everything else will fall into place”
I’m Charlie and I work in sales. I'm all about double the giggles, double the grins, and double the trouble with my identical twin.
“Beauty begins the moment you decide to be yourself”
I'm Leanna and I work as the Marketing Coordinator here at FFS. Self-love is very important… I’m owning the parts of me that I used to hide away and started to be kind to myself by loving my body just the way it is – we only have the one after all!
"Be comfortable with yourself and your own reason to smile"
I’m Liz, I’m proud to be the Finance Director at FFS Beauty. Running is my go to exercise, the freedom from running outdoors is the best escape and leveller. My forties are my best years, I have more confidence now than in my twenties and thirties, I've learnt to love me.
“Beauty is confidence, acceptance and wisdom”
I’m Charlotte and I work in education. I enjoy going to the gym up to five times each week as I find this is a great way to keep fit, socialise and to build a positive mindset. It is important to appreciate who you are and focus on making a better you!
“Look in the mirror, that’s your competition!”