We Put FFS on 38 Billboards Across London and the South. Can You Spot One?
FFS Beauty campaign

We Put FFS on 38 Billboards Across London and the South. Can You Spot One?

FFS has gone big. Billboards are live across 38 locations in London and the South of England, from shopping centres and gyms to sports clubs across Surrey, Sussex, Hertfordshire and Hampshire. Spot...
Switching From Estrid to FFS? Here Is What to Expect (And Why It Is Worth It)
best razor for women UK

Switching From Estrid to FFS? Here Is What to Expect (And Why It Is Worth It)

Switched to FFS and finding the razor feels different to your previous one? That is completely normal. Every razor is engineered differently and the adjustment usually takes just a few shaves once ...
The Pink Tax on Razors: Are Women Being Charged More for the Same Shave?
are women's razors more expensive

The Pink Tax on Razors: Are Women Being Charged More for the Same Shave?

Women's razors have quietly cost more than men's for years, often for products that perform no better. Here is what the pink tax actually means in shaving, why the conversation around it stayed qui...
Is the FFS Razor Worth It? Here Is What Which? Found When They Tested It
award winning razor UK

Is the FFS Razor Worth It? Here Is What Which? Found When They Tested It

Which? tested a full lineup of women's wet razors including Venus, Gillette, and Estrid and the FFS razor came out on top with the highest overall score. Here is exactly what the independent testin...
The Ultimate Guide to Shaving
Guide

The Ultimate Guide to Shaving

Razor bumps, irritation, and that tight dry feeling after shaving are not inevitable. They are almost always caused by skipping steps or using the wrong products. Here is the complete step-by-step ...