Which? Best Buy 2025 · Scored 82%
The best women's razor in the UK isn't from a big razor brand.
Independently tested by Which? against Estrid, Gillette Venus and Wilkinson Sword and rated #1. A salon-smooth shave, delivered to your door.
Why women switch to FFS
A closer shave, less faff, no overpriced blades
Rated best on test
Which? scored our razor 82% — the highest of every women's razor they tested in 2025, for a smooth, close, comfortable shave.
Fresh blades, on your schedule
Replacement blades arrive when you need them. No more shaving with a blunt, three-month-old razor. Skip, pause or cancel in a tap.
Salon-smooth for less
Premium five-blade quality without the supermarket "pink tax" mark-up — and the handle is yours to keep.
The 2025 Which? line-up
How the best women's razors compare
FFS was tested head-to-head against the biggest names on the shelf. Here's how they stack up.
YOUR STARTER KIT
Everything you need for the perfect shave
- Award-winning weighted metal handle (yours to keep)
- Five-blade cartridge with moisture strip
- Magnetic shower holder to keep blades drier for longer
- Replacement blades delivered on your schedule
"A consistently close shave, with just the right balance of lubrication — comfortable in the hand and easy to clean."
— The verdict that made FFS a Which? Best Buy
Best women's razor questions, answered
In August 2025, the consumer champion Which? independently tested a range of women's razors and rated the FFS Beauty Razor the best on test with an overall score of 82%, awarding it a Which? Best Buy. It was tested against names including Estrid, Gillette Venus and Wilkinson Sword.
The Which? panel rated FFS highly for a consistently close shave, the right balance of lubrication, comfort in the hand, ease of cleaning and simple head-switching — a strong all-round score that put it top of the table.
You start with a razor kit, then fresh replacement blades are delivered to your door on a schedule that suits you — so you're never shaving with a blunt blade. You can skip a delivery, change the frequency, pause or cancel at any time.
Yes. There's no lock-in. Manage everything from your account — skip a delivery, adjust how often blades arrive, pause your plan, or cancel whenever you like.
FFS is built around quality and sustainability. Blades are recyclable, and the weighted metal handle is designed to last — so you replace the blade, not the whole razor.
The five-blade cartridge with its moisture strip is designed for a smooth, comfortable glide that helps reduce irritation. Pair it with the magnetic shower holder to keep blades drier and sharper between shaves.
Make the switch to the UK's #1 razor
Join the women who've ditched overpriced, blunt blades for a Which? Best Buy shave — delivered.
