Cruelty free cosmetics are under threat - will you help us to save them?

Cruelty free cosmetics are under threat - will you help us to save them?


Cruelty free cosmetics are under threat

Tests on animals for cosmetics and their ingredients were banned in Europe in 2009, and a ban on the sale of animal-tested cosmetics has been in place since 2013. But with new plans from The European Chemicals Agency (ECHA), this ban is now under threat.

The ECHA is now demanding new tests on animals for ingredients – even those that have been used safely in cosmetics and ingredients for many years. This new strategy could mean millions of animals will be subjected to cruel, avoidable tests.

In the UK, plans to align with the EU also present a threat to the UK’s existing ban.

Together with brands from across our industry, including Dove and The Boy Shop, we’re uniting with PETA UK, Cruelty Free Europe, HSI Europe, Eurogroup for Animals and the ECEAE to help protect the ban and save cruelty free cosmetics and lives. But we need your help to end animal testing for good.

If based in the EU, you can sign the European Citizens’ Initiative here1 million signatures are needed and everyone makes a difference.

Together we can save cruelty free cosmetics! Will you be part of the change?






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